The Architecture of Life: Truehome Declaration of Values

The Architecture of Life - Christopher K. Travis

Wednesday, May 6, 2009

Truehome Declaration of Values

I run a startup technology company called Nidiant Corporation. It is the corporate entity that is taking our approach to design and implementing it as an internet based technology at

I met a venture banker recently who has a vision for positive social entrepreneurship. In our discussions - he discovered that we are a small group of people out to make a real difference in the world and were "hiding our light under a lampshade."

We have been avoiding making our "do-gooder tendencies" broadly public because we saw potential institutional investors - particularly VC's and most angel investors - as aversive to startup founders who are also social entrepreneurs.

But this guy - a 40+ year investment banker who had done a lot of venture banking - has launched an enterprise in which he intends to match sources of capital that are interested in making a difference with for profit enterprises with the same goals. He asked us to write a two page document describing our business goals and ethics.

We did so, and I must say, it feels good "coming out of the closet." We've decided our fears could keep us from finding investors that are actually compatible with what we are doing. Since we are just now starting to raise outside capital, we are thankful his correction was made just in time.

Here are Nidiant Corporation's Statement of Purpose and Declaration of Values.

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Nidiant Statement of Purpose

Nidiant means “about the nest.” A nest – like a home – is brought into being for an ancient purpose…the safety and survival of the young. The creation of shelter is an ancient and effective adaptive strategy throughout the animal kingdom. Thus, habitations that nurture the well-being of their inhabitants have essential value as a fact of nature.

We believe human beings can consciously design their experience of life in constructive ways. We believe environments can be built that support those life goals and values. Nidiant is committed to empowering that possibility.

We declare that buildings should be designed and built with those outcomes in mind. Built environments should fit, nurture and empower both the lives of people and the living ecosystems in which they are built.

We believe any viable sustainability ethos must include the physiological and psychological wellbeing of people.

We measure sustainable and “green” values not only by their impact on the non-human ecosystems of the planet, but by their value in the day to day lives of people and communities.

We define “home” as an ontological state – a state of being. “Being at home” is the experience of living in a physical and psychological place that inspires and empowers a sustainable and fulfilling experience of life. Creating a better “experience of home” for people and facilitating projects that fulfill that goal is the business of Nidiant Corporation.

Nidiant Corporation Declaration of Values

Nidiant Corporation, its officers, stockholders and employees uphold the following tenets.

All human beings share one planet. Myriad other living organisms share it with us and human activity impacts our mutual survival. With power comes responsibility. We declare ourselves responsible for the wellbeing of this living planet. We will partner with those who respect it and stand in opposition to those who exploit it. We take this position in defense of our selves, our children, our families and our communities.

All human beings can choose collaboration and partnership - or predation and parasitism. Nidiant chooses partnership and collaboration and will partner with those who value constructive relationships.

We declare peace and reconciliation provide the best path to a planet that works for everyone – so we will seek peace before confrontation. We will avoid those who prey upon others and exploit people or the planet without concern and when necessary, will stand in opposition to their actions.

A corporation is an interdependent assembly of human beings - a partnership between stockholders, employees, vendors and customers. We declare Nidiant products and services will be most successful when all partners experience well-being and success through cooperation, shared values and hard work.

In order to accomplish this, Nidiant Corporation must serve those who serve the Company – its employees, partners and customers. Nidiant Corporation resolves that it is dedicated to creating and delivering products and services that serve this core partnership – and the greater good.

All partners are responsible for maintaining this balance in a way that enhances the well-being of all other partners – and the planet as a whole.

Just as the Company serves those who purchase its products and services, it must serve the partners who create and provide them, those who invest in its efforts, the communities in which they live and the planet all share.
The Company has the right to expect investment, effort, responsibility and service from its partners in return.

Management is responsible for maintaining a fair parity in value between all partners in that relationship – a balance between return on investment, acknowledgement of contributions, price and quality of products, the work experience of those within the Company and the planet as a whole.

Nidiant is a “family company.” Management is responsible for finding a successful balance between service to those outside the organization and the wellbeing and work experience of families within it. We declare our commitment to a flexible, constructive, compassionate and highly productive workspace. We value excellence and are committed to rewarding it.

With these principles and tenets in mind, the stockholders and Board of Directors of Nidiant Corporation declare the following:

  • Nidiant Corporation hereby commits ten per cent of the Company’s pre-tax net profit to be dedicated to well-being of the planet and all that share its living environment.

  • Nidiant Corporation commits itself to the success and wellbeing of all partners in its endeavors.

  • Nidiant Corporation commits itself to the creation and delivery of products that make a real difference in the lives of people and the planet.

  • Nidiant Corporation declares that its corporate integrity is founded in the tenets of this Declaration of Values and commits itself to their fulfillment.