Truehome will soon be flying high with a story in Go Magazine, Airtran Airways in-flight magazine.
The reporter was not sure when the article would be published, but since her deadline was in August, I am assuming it will be within the next quarter. I'll keep you posted when I know more about the publication date.
The saga continues.
Thursday, August 21, 2008
Truehome Soon on the "Go" with Airtran
Saturday, August 9, 2008
Vogue Gets Down With Emotional Architecture!
A couple of days ago I responded to an interview from very nice reporter in Greece who was very interested in the Truehome Workshop and our website. Her name is Michaela Theofilou.
She had read the New York Times article about how we approach architecture and told me her publication - Hommes Magazine - was planning a September issue with a focus on homes.
(Not Hommes, which means "men" in French but the garden variety homes that I design.)
Since I am not up on fashion magazines, I had to google Hommes to find out what type of content this European magazine typically printed.
Omigod! Her publication turned out to be Vogue's men's fashion magazine for Europe! It is filled with scantily clad hot young men and women sporting the edgiest new fashions. I am all for woman in scanty clothes, but Hommes is not exactly the type of publication I thought would be interested in an aging - and to be frank, a bit portly - design/builder from rural Texas.
After all, every woman I know has made it clear I have no fashion sense at all. To me, "dressing up" means means avoiding pants that are 3" too short in the inseam and replacing my Hawaiian shirt with a button down. I have one suit - which I squeeze into for only the most serious of business meetings and the occasional, sad funeral.
My concerns were eased when her interview included many intelligent and intriguing questions about how I practice and even the science behind what we are doing at Truehome.net. I have been hoping someone in the media would ask me those questions. I certainly hope a few of my answers show up in the story.
My clients seem to have no issue with my informal outfits, though my attire is far from Haute couture. Perhaps they are too kind to comment. But I had to ask myself, "what does a reporter for a high fashion magazine want with me?"
After dwelling on the question for a while, I rationalized my relevance to a fashion magazine as follows: "Haute couture" means "high sewing" or "high dressmaking" and refers to the creation of exclusive custom-fitted fashions.
I often refer to myself as a "psychological/environmental tailor." I design homes that fit people - in mind and body - in exact ways.
Still, it appears I am once again moving into circles in which a small town guy like me is - as they say - out of my depth. Some days running this little Internet start-up from a town with a population of 77 takes me for a fun - but really weird - ride!
Posted by Chris Travis at 11:53 AM 0 comments
Labels: Christopher K. Travis, Hommes Magazine, media, New York Times, Truehome.net
Thursday, July 17, 2008
Home Is Where the Head Is!
Today, the New York Times Home section published Penelope Green's article about my architecture practice and our Truehome website.
It's called Home Is Where the Head Is.
Here is the link to the article - New York Times.
Here is a quote from the story.
"Architects complain that they are asked to behave more like mental health professionals than designers, clients complain that their architects and their mates do not understand them, and the stories of couples coming asunder, or of clients suing their architects, are legion.
"There are no hard numbers on exactly how many unions, either professional or marital, come to grief or end up in litigation as a result of bungled attempts at homemaking, but there is enough anecdotal evidence to suggest a lot of broken hearts...
"...Cases like this have encouraged Christopher K. Travis, 57, an architectural designer here, to ramp up the promotion of his method, an exhaustive psychological and aesthetic compatibility exercise for would-be home builders that is part New Age self-help manual, part personality test. Mr. Travis calls it the Truehome Workshop (Truehome is a registered trademark), and he hopes it will do for the design and building profession what eHarmony has done for matchmaking."
My phone has been ringing off the wall all day and people are signing up at our beta website like crazy, so right now, this article is a gift from heaven for me, my team and my family.
But there are a few small inaccuracies in the story. I have determined this blog is the right place to set them right. Some are factual errors and in other cases, merely misunderstandings of our process or circumstances.
Penelope, please forgive me. I take all the responsibility for not catching these minor issues.
A Few Small Corrections
1. The story reports that I created the first version of the Truehome Workshop four years ago. Actually it was over nine years ago. I have been working with clients using this process for just short of a decade. I created the first version of the "Homework" noted in the article in 1999.
2. The story reports that Truehome "...is contained in a huge binder with over 100 pages of questions, visualization exercises and directives..." In that case, Penelope is talking about the Truehome Workshop, which is the manual version of Truehome. That document is what we use in our architecture firm with our clients and also sell at Truehome.net.
However, Truehome is also a very complex bit of software that is patent-pending. It is a psychological/environmental platform for delivering psychological tests related to changing your living space that has been completed since August of 2007.
What we are working on now are the products that software offers - basically the testing tools that help people save money and time when changing their living spaces.
3. In the article, Cecil Reynolds Ph.D., who is on our Advisory Board and one of the leading experts on psychological testing in the nation, is quoted as saying "...it’s going to take a couple of years to collect enough data to see if it really works.”
We know Truehome works as a process delivered in person in a professional setting. We have been doing it for ten years with clients. What Cecil is referring to - and will be responsible for in our next phase - is the scientific validation of the online testing we are creating.
Like eHarmony.com - which has been awarded a patent for a process similar to ours - we work with complex analytic algorithms to do trend analysis that is part of what we offer users and professionals.
Validation is the process that scientifically proves the viability of such a test. It also helps you determine which questions are useful to collect what data...and the minimum number that will collect that information reliably. To validate such tests, you need a lot of users taking them.
We are still in beta, and until this story came out in the New York Times, we did not have a lot of users as we have not "gone to market."
4. In the Times story, the phrase "emotional architecture" is used in a different way than we use it in the Truehome Workshop and website. In the story, Penelope was interested in how we design homes that are emotionally compatible with the feelings of our clients. That is accurate. We do that.
What is not accurate is that we use the phrase "emotional architecture" to describe how you feel in a fitting living space. In the Truehome Workshop, we define emotional architecture as the architecture of your psychological self - you emotional an cognitive architecture.
We describe it as follows:
"Your Emotional Architecture contains deep unconscious values from your genetic and developmental heritage. These reactive behaviors are largely automatic. They appear in relationships, in our needs for intimacy and privacy, between parent and child, in our personalities, temperament and our actions in social and work situations.
"We often fail to recognize them because they are deep-seated aspects of our individual and group psychology. There are ancient motivators embedded in the physiology of our brains. When we perceive threats or opportunities in the world around us, hormones and neurotransmitters are released that incite behaviors. Those powerful motivators impact our view of the world and our actions in it, and are physical in nature. They are difficult - sometimes impossible - to alter consciously.
"Fear, anxiety, anger, rage, hate, suspicion, revulsion, romantic love, parental love, loyalty, protectiveness, sense of fairness, lust, jealousy, envy, and xenophobia (fear of strangers) are all examples of these innate motivators. Many scientists believe these traits are expressed because through the eons they have proven adaptive in the environments where humans lived.
"The world we live in is not a hunter-gatherer society. As a result, many of the ways we automatically respond to perceived threats and opportunities are not useful today. However, they are hard-wired into our brains and we must deal with them.
"Many of these behaviors are familiar as they are common in other animals. Some examples are: the drive for territory and personal space, mating and sexual strategies, dominance, submission and other expressions of the need in all social animals to find a place in the social pecking order. Other examples are our deep attachment to our mothers, kin and immediate social clan and our environmental/emotional responses to the world around us."
5. The story also reports as it nears its end that the steps of the Grace Garden at the little library my wife and I founded - the Round Top Family Library - are engraved with the words..."Why Dream Ordinary."
This is true. But in the spirit of full disclosure, we translated words that appear in a similar fashion - except in Latin - from a place at the International Festival-Institute at Round Top - an amazing facility here on the edge of our little home town.
So we stole our inspiration from James Dick, the founder of Festival Hill, or perhaps from Richard Royal, his long time friend and director. Those visionary men inspired with their great deeds and unique architectural creations our early work at the Library.
6. I am not an "architectural designer." I am not an architect though I have been designing homes for over twenty-five years. One must be registered to use the words "architect, architecture, or architectural" when soliciting design work. I am a designer and builder.
However I am the Managing Partner of an architecture firm. I do not "have architects on my staff." My Partner is a registered architect. He does not work for me. Our poor intern works for both of us.
7. I have not hired someone to run the Round Top Register. A friend I have known since 1970, a writer and columnist, has bought into my goofy little newspaper with real money and is now its Editor. He made it very clear to me today that he is not working for me, either.
8. I did not create the Truehome.net alone. My partner in that business is my youngest son, Benjamin William B Travis. He is a very talented programmer and systems engineer. He owns a nice big piece of that Internet start-up. He does not work for me and he made that known to his mother and I when he was fourteen. He is now twenty-six.
So when it comes down to it, all three of my partners do not work for me. They all requested I make that clear to the rest of the world.
9. Penelope asked me to name people who were sources for my process. The three she named were certainly influential, but I spent years reading in a variety of disciplines and talking to experts in a variety of academic areas to develop my theory.
If you want to have a more exhaustive list of sources, you can find it on the Experts and Sources page of the Truehome.net website.
(Note: This is a two page list, so note the link to the second page at the bottom of the first one. Also, this list is over 15 months old. I have since learned from many others. There is a lot of brilliant research and speculation going on out there.)
Posted by Chris Travis at 5:20 PM 6 comments
Labels: Christopher K. Travis, J. Scott Turner, media, New York Times, Sam Gosling, Snoop
Sunday, July 13, 2008
Spaced Out!
Truth in Humor: Some folks think one shouldn't use humor to make serious points about humanity or the state of the world. I cannot agree less. There is something inherently hypocritical about the self-importance of human beings and I think poking fun at it is good medicine. And besides, I take my own medicine.

My friends think I’m a pie-in-the-sky dreamer too, a guy who spends most of his time in La La Land. They’re too nice to say it, but sometimes they think I act like I’m from another planet.
That's because sometimes when they see me I have just come back from another planet! I've been hiding this for a long time, but the truth is...I'm a REAL space ranger and I have traveled all over the galaxy!

That means if you look closely at the building blocks of the universe from which everything is made – your car, your kids, your dinner, your new pair of shoes – you won’t find anything that looks like facts or reality.
Reality is just a story humans tell one another so we won’t be utterly overwhelmed by the incredible complexity of the world in which we live. The universe is incomprehensibly vast. Life is unfathomably complex. Few of us have the slightest idea what is going on around us, and for the most part, we don’t want to know.

My strange situation began a long time ago when I first became a space cadet. It began innocently enough. I had a big imagination as a child and was fascinated with the workings of the world – why salt crystals appeared on a string suspended in salt water; why the program in your hand shivers and quakes in a concert hall when the strings crescendo at certain notes; why snowflakes are all unique and other amazing mysteries of science.
It all started when I met Tom Corbette and the Space Rangers.
In the summer after I graduated from elementary school, I discovered a book called Glory Road, and found myself hopping from one dimension to the next.
I first began to notice strange things happening when I was in the seventh grade. That school year I lost three watches and four coats. My mother assumed I was simply careless, but as far as I could tell those personal items just disappeared. Right away I knew they had slipped into another time/space continuum but it was hard to prove to my mom.
I knew those watches – including the one with Roy Rogers and Trigger on the dial - must lie half buried beneath the purple sands of a distant world. They were probably being crushed under the twelve armored feet of a methane-breathing three-headed desert beast rather than lost in my school locker. But no matter how articulate my argument, I couldn’t convince my unimaginative mother. When I came home from school without my coat for the third time, she grounded me.
Now all these years later, I realize that I am not alone. There are other people like me out there in the world, lonely and lost, never seeming to fit in, observing a universe that their friends and neighbors can’t perceive. They seem like normal people except for a few unusual quirks.
If there is anyone in your life like this, I ask you to be patient and forgiving. They may be annoying and hard to live with, but they’re behavior is an unfortunate side effect of an important mission.
To my clients, friends and neighbors, I am a regular guy who happens to be a little eccentric. They assume that I lose things and can’t remember people’s names because I simply don’t pay attention, or because my brain was damaged in the 1960’s by recreational drugs.
Needless to say, these circumstances make it difficult for me to maintain my professional composure at my architecture firm. It’s hard to explain what is really going on, so I find it necessary to preserve the charade that I am simply a garden variety ditz.
It’s long been my opinion that it’s better to take a little lip, than to have your lip busted. As a result, I have lived a double life. But now I am throwing caution to the wind. I’m going to tell everybody what I have found out in my travels about what is really going on here on the planet earth.
I have to run to the house because I forgot to turn off the coffee percolator and the Queen is afraid I am going to burn the house down. I’ll clue you in as soon as I get back.
The Ultimate Truths of Life on Earth
Whew! That was close. The bottom of the coffee pot was starting to look like a black hole. Now back to the facts about life on earth. There are a many such truths of course, more than I can tell you now, so I am going to focus on the top seven.
1. The Aliens are getting restless.

2. You live in your own little world.
2. You are never alone. You just think you are.
You are really just a cell in a bigger organism. Every advanced society understands this. I know you think paying your own bills and having your own body makes you all grown up and independent, but the truth is that you and every other living thing is just a piece of the living earth.

3. Everything in the universe is always running down.
Human scientists call this fact the Second Law of Thermodynamics, or entropy. Most physicists consider it the most general law of nature.
Eating and finding food are so basic to the function of living things that in almost all organisms the brain is located near the entrance to the gut. There are several families of genes that govern both brain and gut development, which reflects the ancient relationship between the gut and the brain.
It is humbling to consider while pushing our carts through the grocery store that we may be utilizing the first and foremost purpose of our minds, but those are the facts. Like every other animal, our primary business in life is to find food that can be converted to energy to support the functioning of our bodies. What we do not use, we excrete as feces, urine, and perspiration.
So the bottom line is that your decline is inevitable. No matter how much you work out and how well you eat, you are still on the way out. All you are ever going to do is eat, poop and die. I know that sounds like bad news, but every cloud has a silver lining.
4. You only exist as a relationship.
5. Your brain is not designed to make you happy.
Have you ever noticed that it is incredibly difficult to get happy and stay that way?
6. All that really matters is sex.
There are plenty of galactic races that don’t have sex. They reproduce with spores, or through binary fission like a paramecium, or are manufactured in a factory. I met an alien one time that reproduced using a Xerox machine. There are many different ways to do it.
But in the long run for human beings, sex is all that matters. Ultimately, every man is a sperm, wiggling his little tail while racing all the other little men up the birth canal for a one-in-a-million chance of getting laid. Every woman is an egg, waiting for first few suitors to arrive, and then being picky about which one she lets penetrate her cell membrane.
That’s about it. Sex is the point of all human existence. Money, power, beauty, kindness, love, morality, success, and all our other cherished ideals are merely various strategies for making babies and helping them survive so they can make more babies.
There are currently about 6,451,058,790 human beings on earth. One year ago there were 6,376,863,118. That’s 74,195,672 more in a year. In 1950, the global population was 2,556,517,137. That’s more than a 250% increase in only 55 years. At that rate, in 110 years there will be about forty billion of us.
You can see why our galactic neighbors are so worried about what will happen if we move into their neighborhoods.
Posted by Chris Travis at 11:06 AM 0 comments
Labels: complex adaptive system, dissipative structures, entropy, evolution
Wednesday, July 2, 2008
Gosling at Google and on ABC's Nightline
Wow! This is fun.Sam Gosling's Snoop book tour is really heating up. He is getting some major media. Last night he had a nice segment on ABC's Nightline. You can watch it here.
The week before he gave a long talk at Google Headquarters to a big room full of employees. Google posted it to Youtube.com here.Towards the end of his Google talk, Sam once again says nice things about me and Truehome! He is really being generous sharing some of the big media attention he is getting. What a guy!
Boy this is getting crazy.
Posted by Chris Travis at 12:23 PM 0 comments
Labels: ABC Nightline, Google, media, Sam Gosling, Truehome Workshop
Truehome Workshop in the New York Times!
The last two weeks have been crazy around here! It started June 18th when my wife delivered the message that a reporter had called from the New York Times!
Now as I have noted before in this blog, I live in a remote rural town in Texas with a population of 77. I seldom get calls from major media outlets or know people who appear on prime time TV.
I recognized the name of the reporter - Penelope Green - because I had seen her name below stories that interested me on the Times' Internet edition, which arrives in my in-box each morning. She writes for the Home section of the Times. Since I am obviously interested in homes, I had read a few of her articles in the past. She's a real pro.
I called her back. She had just finished the last chapter in Sam Gosling's book, Snoop, in which my Truehome project is featured and wanted to know if she could interview me.
In fact, she wanted to know if the New York Times could have an "exclusive." She said it would be in the Home section of the newspaper on July 17th.
"Well," I thought to myself. "Do I want to hold out for Oprah?"
As I am not entirely out of my mind, I said "yes" somewhat breathlessly.
Penelope flew down from New York a week later and I picked her up at the Austin airport.
She said I could tell what she looked like at passenger pick-up because she was a "New Yorker." Since I was not really sure what a New Yorker looks like as compared to an Austinite, it was lucky she recognized my Prius.I discovered that Penelope is an attractive single mom whose daughter was off at camp for a few weeks. She had a short term case of the "empty nest" syndrome, but despite her occassional tinge of sadness, she seemed very interested in what I am doing.
Now I have sufficient ego to I admit I am interesting...but interesting enough to pique the interest of a lead reporter at the Times? Especially one who has also been published in Oprah's O Magazine and House Beautiful!
All I can figure out is that since the corporate name of my Internet start-up is Nidiant, which means "about the nest," she must have flown down in an attempt to fill hers up while her daughter was gone.
And that is exactly what she did. Penelope is a delightful woman, modest but keenly intelligent. Her interest in Truehome made her even more attractive of course. (I am, after all, a man...aka fool.) She won my heart almost instantly.
When we got to Round Top, I began introducing her around town. Later people kept walking up to me saying how nice she was, how interesting, how pleasant etc. I guess they assumed a big time reporter from the New York Times would be more like Woodward and Bernstein - that is - in your face.
But that was not the case. She was so well recieved in small town Texas that in the two days she was here, I think she felt some transient "warm and fuzzies" to offset those she lacked due to her daughter's absence.
I also think she was a little surprised to walk into a nest of Obama loving "save-the-world" bleeding hearts here in the heartland of the Lone Star State.
No Penelope, not all Texans are Republicans.I toured her around town, introduced her to clients whose homes I had designed using the Truehome Workshop. We drank a beer or two at the Stone Cellar, showed her the Round Top Family Libary, drove her past the Winedale Historical Center, touted the International-Festival Insitute at Round Top and our museum village, Henkel Square.
The next morning, we sat out on my deck in the trees and I walked her through the Truehome Workshop, much like I do my clients.
Then it was off to the airport in Austin, her heart in her throat due to my somewhat erratic driving techniques. (My wife has similar issues.)
It was an incredible honor to be interviewed by the Times. I have long thought it was the best newspaper in the world. Let me tell you, it was quite an experience. Penelope Green was a lot of fun too, a real class act.
Something like this did happen to me once before about a considerably less serious subject, my goofy little small town newspaper. That was fun too.
But this time it could make all the difference when it comes to this project I have spent much of the last decade of my life building...so I am holding my breath until it comes out.
I think Penelope was favorably inclined to my approach to architecture...but we shall see when it comes out in the Home section of the New York Times on July 17th.
Life is getting strange in this little town.
Posted by Chris Travis at 8:51 AM 0 comments
Labels: media, New York Times, Truehome Workshop, Truehome.net
Thursday, June 19, 2008
Book Review - Snoop by Sam Gosling

(Seen on right at BookPeople event in Austin.)
“Sam Gosling is something of a rock star in the world of academia — winner of the American Psychological Association's 2008 Distinguished Scientific Contribution Award...cited in Malcolm Gladwell's international bestseller "Blink," profiled in a New York Times Magazine cover story.”
Snoop: What Your Stuff Says About You - Gosling’s first book for the general public - is a guilty pleasure.
Its author accomplishes something rare in a popular book written by a research scientist. Snoop is readable, funny and informative - but doesn’t sell out the science.
The book highlights the latest findings in personality research, including many studies done by Gosling and his collaborators - but makes learning about your stuff, your self and others, fun.
Snoop also has local relevance to my part of Texas. Gosling visited my “tiny town” home of Round Top while writing this book. It's last chapter talks about the people from this area he interviewed while doing his research.

Snoopology is the science of snooping through other people’s living and work spaces in order to make predictions about their personality and character.
Does a messy desk mean you have a messy mind?
Can women tell you are “only after one thing” by the posters on your wall?
Does that picture of Martin Luther King on your desk mean you are someone with a highly developed social conscience or just that you want to be seen that way?
Gosling admits snooping is a “special brand of voyeurism,” and clearly enjoys the practice himself. But under Snoop’s clever marketing hook lies a powerful understanding of our relationships with the objects and environments around us.
After reading the book, you begin to see this in yourself and others. You begin to realize how automatic our assumptions and reactive decisions are and how profoundly they impact our lives.
Looked at through the lens of science, you begin to see that we make incorrect judgments about others quite frequently. You also see that all of us are snooping - whether we are aware of it or not - almost all the time.
Snoop teaches the reader how a brilliant and careful research scientist uses snoopology to enhance his analysis of himself and others. The book also includes a few personality tests - one of which told me more than I wanted to know.

My readers may not find that particularly surprising given I have a reputation for having a big mouth and being nutty as a fruitcake.
I found it particularly distasteful since it is accurate.
But don’t worry, we all have great skills of self deception to fall back on if the truth becomes too much to handle. If Snoop hits too close to home, you can simply blow it off like you would a personality test in a women’s magazine.
But Gosling’s Snoopology training has a cumulative impact on a more attentive apprentice. The more you read, the more you understand how many of your daily decisions are made unconsciously.
You begin to see the serious consequences of being unaware of those facts. After all, we all make snap judgments about people based on how they look and where they live. We also make decisions about our homes the same way.
Gosling points out those stereotypes - though sometimes politically incorrect - are actually an important tool your brain uses to process information.
“If you didn’t use stereotypes,” he explains “you would be overwhelmed, because every item, person, and experience would have to be treated as a totally new experience, not part of a broader class.”
But Gosling makes this point in a way that incites a laugh.
“When you go to a new part of town, what makes you think the sidewalk slab in front of your foot is going to hold up when you put your foot on it? You have never put your foot there before. How do you know it’s not going to cave in or catch fire or swim away?
“Or why should you believe the sandwich you are about to eat is edible? You’ve never eaten that particular sandwich before.
“Face the fact that, by making generalizations to guide your interactions, you are using evil stereotypes about sidewalks and sandwiches, not considering them as individual unique entities in their own right.”
Snoop is a great read! It’s fun, informative and often quite surprising. I highly recommend it.
Of course - to be honest - I would. Snoop’s last chapter is about my Truehome project.
My personality - as my readers know - pushes me towards shameless self promotion.